When Ionisis starts a new SEO project, the first thing we do is spend a whole day (sometimes 2 days) researching your website's field of interest, your competition, search trends, and search statistics that are relevant to your website. This give us about 60% to 70% of the game plan, and determines the approach that we will take for your project. After we believe we have all of the statistical data and keyword research that we need, we will go over a project game plan with you, and discuss how we plan to approach your project, and what the final result should look like. Then, things will begin to get dirty...
Unlike most seo companies, Ionisis will tear your website apart --literally. Clients do not typically understand what factors go into search engine algorithms, and so most seo firm will tell the client that they will just do some "optimizations" on the existing pages. This is the equivalent of sprinkling "magical fairy dust" on the pages, and expecting it to work. In order to truly optimize your website, you need a company who is going to get down in the trenches, get dirty, and tear your website apart and rebuild it in a way that search engines appreciate.
Search engines rate your site on many factors, and not just keywords alone, as most SEO companies would let you believe. One of the major factors in search engines crawling and indexing your entire website, is the website's internal structure and its link structure. In order to change these, your website needs to have its internal structure and link structure modified. This will help to ensure that search engines are at least crawling all of your pages, and makes it much more likely that they will be indexing them.
Another reason this is needed is for what is called "usability", or the ease at which a visitor can find the content they came to see. When a user can easily find content, they are much happier, and are much more likely to do 2 very important things: come back; and post a link to your site. The more incoming links your website has, the more credibility and weight the search engines give it, and therefore the easier it is to rise in the rankings.
As an extra benefit to using the SEO services of our SEO company, we usually include a small SEM (search engine marketing) package with our service for larger projects, at no cost, which is not sold separately. This extra service can get your website re-indexed faster than normal after our seo company has finished with your website's optimizations.
The typical timeframe for results, are that 30 days after the project is finished, many pages on your website will begin to be reindexed. 60 days later, almost all of the pages are reindexed, and you start seeing a change in your results. 90 days later is when your results really start topping off.
With SEO services from Ionisis, your website is usually completely reindexed in just over 1 week, and you start seeing great results in just over 2 weeks, and your results start to top off in about 45 days. Ionisis cuts your project's turnaround time into less than 1/2 (typically it is about 1/3). What does this mean for you? It means that you will see a return on your investment about 2 or 3 times faster with Ionisis than you will with any other company.
Ionisis also gives our SEO clients 2 weeks of free PPC Advertising with iAds -- the Ionisis Ad System. The client does not even have to setup and account, as we will add them to the system when their project is finished. Our clients will also have consideration for inclusion in the Ionisis Search Engine. We will not guarantee inclusion, as we are very selective as to what goes into our search index; but so long as your site meets our guidelines, it will be included.
One of the biggest misnomers about SEO services is that you are supposed to be first page, first result. That is simply wrong. SEO's main objective is to raise your website's visibility, and increase your website's traffic volumes. Instead of trying to get 1 front page result, it is almost always better to get 6 second page results. Front page results are just a bonus. Instead of focusing all of your effort and money into fighting to get 1st place, you can get 2nd place several times, and have more traffic as a result. The more results you can rank for, the more visibility your site has. The more visibility, the more traffic. The more traffic, the more potential customers. Ionisis will always try to get your website on front page for as many results as is practicable, but it is always best that the client understand that visibility is the end goal.
Your website's ranking success is dependant on many factors, such as how much competition there is for your category/type of website, how much you are willing to put into the project, your website's internal structure, your website's link structure, the competitiveness of the keywords you are targeting, the skill of your competitors for those same keywords, your competitor's page rank, your own page rank, and many more factors. In some cases, there is almost no way to outrank the big brands or multimillion dollar companies who have more time and money and manpower to invest in SEO than your company does.
We say "almost no way", because we never say "never"; there are usually a couple of ways to outrank even the big companies. It is for this reason that we always inform our clients that no company can make promises as to specific results. Ionisis never tells a client they can get them on front page, just to secure the client's project. Ionisis will tell you what to realistically expect, without the smoke and mirrors. That is just one reason why our clients respect our judgement.
Ionisis, as an SEO services company, never practices 'black hat' search engine optimization techniques, which can get your website barred from Google. Our SEO Company only uses legitimate web SEO analysis and implementation techniques for our seo services. Ionisis does not, and will not offer 'paid links' for clients, or any other service that is dishonest, to achieve better search engine results. All search engine optimization is done in-house, meaning that our SEO Company, never outsources your projects to third parties, which ensures higher quality and customer satisfaction.
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